Instore POS campaign for the 'Face of Argos’. Developed to bring a more personal touch to Argos stores, the campaign featured real colleagues from across the business. Initial stages of the project included creating engaging comms to encourage participation, then selecting the final candidates through an audition process.
Following selection, I directed the photoshoot, retouched final images and designed a full kit of POS for use in-store. As a chatty 'people person' this project was definitely a highlight of my time with the Argos brand!
